What we do

Transforming the way we think about living

Forge New is a multifaceted real estate development company that is driven to change the way we think about real estate. We provide a well-curated space that is not only meticulously designed, but also smartly appointed. Forge focuses on sourcing materials that are engineered sustainably and without sacrificing design.

Whether ground up construction or the renovation of existing structures, Forge New is inspired to develop homes that blend nature with technology while at the same time, providing a smart design with tasteful finishes.

Construction technology

  • 3D Printed Homes Today
  • Modernism 20th Century
  • Victorian 19th Century
  • Colonial 16th Century
  • icon5 Gothic 12th Century
  • Timber Frame Construction 1st Century

Where we are going

At Forge New, we believe that the way we build homes is outdated, costly, and highly inefficient… so we are changing things. Forge New has partnered with We Print Houses and will be building the very first 3D printed home in the United States that can actually be resold!

Our 1,800 square foot home in Austin, Texas will be “printed” in just a week. We have a proprietary geopolymer cement blend that is designed to last centuries, not decades.

Imagine a world where you can walk through your Forge New designed home with our AR/VR platform and when you’re ready, you just press “print” and your home is printed. We aren’t there quite yet, but are making some disrupting strides forward! Check back with us or sign up to get more information about our Austin project!


Our homes are disaster resistant, they:

  • Can withstand 220 MPH
  • Can withstand 8.0+ earthquakes
  • Can’t burn to the ground
  • Has very low maintenance cost for the homeowner
  • Can lower hazard insurance cost for fire, hail, wind, earthquake, and flood
  • Offers renewable energy options for Net Zero reducing energy bills significantly
  • Offers rainwater catchment systems designed for drought areas

Current projects.

This project is a complete renovation of a existing structure to boast a 4,100 square foot private residence. Perched up on a private hill with a private entrance, this home is of grand scale. You immediately walk into a dramatic three-story atrium and a private elevator that services all four levels. This home will have 4 bedrooms, a entertainment room downstairs, an outside kitchen, and roof deck.

See more projects

Past projects.

This Designer Bernal Beauty will impress you with its smart design and incredible outdoor living. Beautifully remodeled, the home was specifically designed for comfort, entertaining and a relaxing lifestyle. Today’s busy and environmentally conscious buyer was the motivation behind this home’s features having a connection to technology and energy efficiency. Combining the homes Smart features with its luxurious finishes, this home has it all for its new homeowner.

See more projects

Our team

More info i

Greg Takeshita is a passionate real estate innovator where he has focused on revolutionalizing the way we think about real estate. Greg started in the real estate brokerage community where he was at one time, the youngest licensed real estate salesperson in the state of California. Prior to joining Forge New, Greg worked for one of the nation’s largest movie theater developers were he oversaw large retail and commercial development and redevelopment projects throughout California and Hawaii.

Greg’s primary focus as CEO is to bring disruption to the real estate market through technology and innovation. Greg holds a degree in Real Estate Development and Architecture from the University of Southern California. In his free time, Greg is a sworn Los Angeles County Sheriff Reserve Deputy and also enjoys traveling and fishing.

Gregory S. Takeshita - Chief Executive Officer

More info i

Lori has made real estate her passion for almost three decades. She bought her first home at the age of 19 and it was love at first sight! She has been accumulating and what she likes to call, “re-imagining” homes ever since – buying, restoring, renovating, constructing, and selling.

Growing up in the Sacramento Valley, Lori worked in the banking and mortgage industry, and at the age of 23 became, the Regional V.P. for Northern California before she became a Realtor. Since relocating to San Francicso in 2000, Lori has acquired, redeveloped, and renovated over 100 homes in Northern California. Along this journey, she has fostered invaluable relationships with suppliers, contractors, engineers, architects.

As the Chief Acquisitions Officer for Forge New, she leads the acquisition efforts of the best properties to renovate based on location, structure, and potential. She works with her team to maximize the best option for design and resale and once construction is complete, packages the property by spearheading the staging and marketing efforts.

Lori lives in San Francisco with her husband Joey.

Lori Muscat - Chief Acquisitions Officer

More info i

Ivan has held corporate leadership positions for over twenty years, with companies such as Solar Junction, THX (Lucasfilm), Recruitology, Creative Labs, and Verifone.

His background spans financial management, including cash management, analytics and audits. In addition to Finance, he has managed operations, HR, administration, IT and marketing. Ivan has an MBA in Corporate Finance from Golden Gate University.

Ivan Fujihara - Chief Financial Officer

Looking for the best team of real estate professionals? Join us.

We are a growing team of creative real estate designers, brokers, project managers, and industry trailblazers that are determined to disrupt the typical norms or real estate. Interested in joining?

Contact us

Like our design? Invite us to redesign your smart home, today.

Get started